Using its expertise from the EU-funded Stars4Media and EMIF-funded Stars4Media-FACTCHECKING, Europe Médialab submitted a proposal in April 2024. This application targets the EMIF priority ‘Research for a Transparent and Resilient Information Ecosystem’, focusing on structural indicators.
The project aims to quantify the economic impact of integrating trust indicators into platform algorithms for the European media sector. It promotes trust-based advertising, focusing on quality over volume. The project’s conclusion will estimate the financial benefits, potentially in the hundreds of millions or billions of euros.
This approach will shift advertising from selling impressions to selling trust, addressing challenges like low-quality placements and the end of cookies. Major bid advertisers are moving towards cleaner, sustainable practices, supporting the transformation towards quality-driven media.
The proposed project team assembled by Europe MédiaLab and MEMO 98 consortium, plus its expert taskforce and stakeholder panels, strategically blends diverse expertise, interdisciplinary skills, and nationality & gender balance, uniquely positioning it to meet the objectives of this Call.
In addition, The project would involve two former members of the EU High Level Group of Experts of Disinformation, experts on the project and both on the Advisory Council of EDMO: our Chairman, Christophe Leclercq (also founder of the media EURACTIV) and Prof. Gianni Riotta, from LUISS University in Rome, also a well-known journalist.
Christophe Leclercq, Founder & Chairman
EDMO Advisory Council & Euractiv Founder
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Should the project be selected, it would start in September/October.