Crisis innovation: virtual Stars4Media Lab | April 2020


The need for innovation and building new skills is paramount for the media sector to respond to the coronavirus crisis. The Stars4Media Lab (March 30th – April 1st, 2020) went virtual with its training and policy event, bridging promising media professionals and media experts to develop innovative ideas and solutions.

It connected media innovators and media outlets:
– 35 media professionals were attending each session: 3 workshops by practitioners, 2 pitching sessions, one policy debate
– 12 jury members/media experts provided guidance, and 15 collaborative initiatives were presented

The Stars4Media ‘Initiatives’ are innovative ideas developed by small cross-border and cross-disciplinary teams of young media professionals around two thematic waves: DATA for media, TRUST in media (for example, an initiative can be a new service, a new editorial format, a new product, or a new process).

The event provided applicants with more information about Stars4Media, it created opportunities to network and offered specific training and insights from academics, high-level media experts, and media practitioners.

For media professionals who did not submit a Stars4Media Initiative yet, this was the perfect occasion to “test” their ideas, fine-tune it with the help of media experts, and network to find possible partners among peers from other media outlets.

You can find the agenda of the event here.