Online Seminar “Trust in media: Audience Engagement & Artificial Intelligence”
In an age of information overflow when disinformation is on the rise, media plays an ever-important role in providing trustworthy and quality information to citizens.With insights offered by our experts in the field, this workshop will address the pressing questions:
– How can fostering audience engagement and artificial intelligence properly improve quality in journalism and regain trust from audiences?
– How has Covid-19 changed the trust relationship between the media and its audiences?
Day 1 – Thursday, 25 March 2021
13:00 – 13:15 Introduction
Mogens Blicher Bjerregård, EFJ President
Renate Schroeder, EFJ Director
13:15- 14:15: How to regain trust and improve audience engagement: How can the media regain trust and improve audience engagement in an age of information overload and disinformation? Has Covid 19 exacerbated the problem or provided us the opportunity? How can public service media and journalists help and engage audiences to navigate the minefield of ‘fake news’? Do our audiences need more media literacy?
Jonas Jungar, Editor-in-chief, YLE
Wiebke Loosen, Senior Researcher, Hans Bredow Institute
Shirish Kulkarni, Journalist and Researcher, Clwstwr
Cédric Motte, Director of Digital Products and Editorial Development, Centre France Group
Moderator: Maja Sever, President, Croatian Trade Union of Journalists
14:15 – 14:50 Deep-dive: Participants will choose to join in with one of the speakers (above) and have a deeper conversation and discussion.
14:50 – 15:00 Wrap-up
Day 2 – Friday, 26 March 2021
13:00 – 13:05 Recap and introduction
Yuk Lan Wong, EFJ policy and project officer
13:15 – 14:15 Innovations in the newsrooms – converging media & artificial intelligence: What are the key trends and the impacts on the work of journalists? How to ensure decent working conditions and avoid burnout and brain drain? Is it ethical to use algorithms to feed “personal-interest” news to the audience? Did the pandemic make newsrooms more creative?
Andreas Marckmann Andreassen, Digital Editor and Head of News, Journalisten
Alberto Rabbachin, Programme Officer, European Commission
Jarno M. Kopenen, Head of AI and Personalisation, YLE
Stephen Fozard, Project Director, Global Alliance for Media Innovation (GAMI); WAN-IFRA
Moderator: Susanna Sjöstedt, Head of Foreign News, Swedish section, YLE
14:15 – 14:45 Deep-dive: Participants will choose to join in with one of the speakers (above) and have a deeper conversation and discussion.
14:45 – 15:15 Wrap-up and closing
*Time zone: CET